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AS funding for online video marketing and ad spending continues to rise, a new study conducted by Digitas, the premiere worldwide online brand firm, and Harris Interactive, showed a heightened need for product promotion in the digital market.
The research revealed that there?s a growing multi-generation interest in grassroots video and digital programming across various types of niches. Nearly 50 percent of web viewers in the United States said that if they?re viewing a video on the web that describes a new service or product, they?d be most likely to check out the advert afterwards.
And almost 50 percent of those who patronage labels on social networking sites said that if a service or product they follow presents a web video, they?re likely to view the link to find out more.
According to Third Act managing director Stephanie Sarofian, pouring money on online video has no longer become an option as people crave for online content and are prepared to take this path with labels.
Sarofian added that as the study reveals, most people today are not only becoming passive, but they?re also clicking, talking, trying out new stuff, and sharing. ?Third Act is a content unit brand of Digitas.
The director also said that brand content is now a crucial part of many successful online business strategies ? whether you are talking about hand-held gadgets, B2B, social or any aspect of digital marketing ? ?content is right there in the middle of everything.?
?Today, there is a very huge opportunity for services, products and other labels to get the attention of people via online marketing across all platforms,? Sarofian stressed.
The study showed that 64 percent of adults in America have scoured the internet for online content while they watch television. A closer scrutiny reveals that almost 30 percent of these people have browsed at online content that was connected to the show that they were viewing.
Nearly 50 percent, on the other hand, stressed that the online info that they viewed was not related to the TV show they were watching.
The study also underscored the significance of making online video content that provides real quality to the viewers. At least half of the people who view videos that their peers share online revealed that if they like watching one, they would most often than not share the video with four of their friends, or even more.
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